Coco Reef Resort Bermuda Logo Redesign
The goal of this project was to rebrand the Coco Reef Resort, located on the island of Bermuda. I wanted to create new branding for the resort that felt more modern, natural and showcased the luxury amenities that they provide. I strived to stay true and follow along with the natural tropical scenery that Coco Reef Resort offers to their guests.
When designing the new logo and identity for Coco Reef Resort, I began by doing research on the both the location and the competitive surrounding resorts in Bermuda. This research helped me get a better understanding of the area and what there is to offer. My design strategy for the rebrand was to incorporate the feeling that the local culture provides along with the island's nature and plant life. I used these aspects to create a more luxurious hideaway/oasis feeling for the resort.
When choosing a color palette for the logo and brand identity, I chose to use colors from the existing hotel's atmosphere as well as the islands plant life. I wanted to put an emphasis on the natural aspects that can be experienced on the island as well as a very tropical, clean and environmentally friendly mindset for the company. The main colors are shades of green as this color in marketing is often interpreted as warm, inviting, healthy, eco friendly, and feelings of goodwill. Green is also the color of money and can creates thoughts of wealth, which reinforce the luxury resort lifestyle of the rebrand. I used colors that compliment each other and can be used all in conjunction with each other while still maintaining a sense of cohesiveness. I believe that this green and airy color palette will separate Coco Reef Resort from their competitors.
Placing the Coco Reef Resort logo on merchandise and spa products around the resort will allow the guests the opportunity to embrace what the resort stands for as well as the chance to find something to bring home as a keepsake. This also gives the resort exposure due to the guests taking and posting pictures from around the property. This exposure can be related to the direct increase of awareness that beings more guests and business to the resort.
